Posted on Dec 26,2016With the year winding down it is time to reflect. When you reach out to your members wishing them the best of the season it is a great time to ask them for their feedback on what your association accomplished during the year.
Feedback
What went well? What could have been improved? What didn’t get done? Ask for satisfaction rankings on Annual General Meetings and Member Communication. Have a few survey questions focused on progress made against your association objectives, as well as against any projects you have underway.
Your Survey Vehicle
Your survey tool should make it easy to create the survey and send it to your members via email so they merely have to click on a link in the email to access the survey.
One Response per Member
In most cases you want one survey response from each member so that their feedback has equal weight. To accomplish this your survey tool must not allow non-members to fill in the survey if someone forwards the survey to them.
Smart Reminders
Another important aspect of your survey tool is the ability to send out a survey reminder that only goes to the members who haven’t yet completed the survey – people are busy so you will find that the reminder generates almost as many responses as the original survey email.